ABOUT

One day in November 2024, I was tasked by her Boston Globe editor with going up to teenage boys in the tourist district of Boston to ask them about whether their "broccoli" haircuts were inspired by TikTok. Once you've done that, you're not afraid of anything.

I’ve spent my career as a storyteller — whether I’m asking questions to celebrities on the Red Carpet of the Tony Awards, making a TikTok for an agency, editing a podcast episode, or analyzing data in Meta Ads Manager.

Currently, I am Theatrely’s Editorial Fellow, where I write daily content, coordinate seasonal editorial packages, and create social media content about all things New York City theatre (yes, that includes Broadway). I previously was an influencer marketing assistant at Theatrely, where I led an influencer campaign on a Broadway show and made a database of 600+ creators to streamline future campaigns. I secured $20k in sponsorship revenue for the company and associate produced a music video promoting the 2025 Tony Awards.

Previously, I worked as a Media Intern at Gupta Media, where I built six campaigns in TikTok and Meta Ads Managers, and mocked up 18 more. I conducted client-facing competitor analysis and made an intern resource analyzing creative across Gupta’s many entertainment and sports clients. I collaborated with the organic social team to make weekly TikTok’s promoting Gupta’s brand identity and conducted influencer research on Pinterest and Snapchat.

Before all this, I spent a year at the Boston Globe, where I managed the iconic publication's lifestyle social media pages and wrote the fourth most-read story of 2024. I spent six months full time on the Living/Arts desk, where I wrote 85 stories ranging from "Dancing with the Stars" recaps to long-form features on TikTokers. The other six, I chased metro stories on the night shift.

Beyond my work in advertising, I am also an independent podcast producer and editor. I’ve produced a narrative episodic series, which will be released in early January, and am creating a new series set to release in Spring 2026. I’m the editor of The BU Buzz’s bi-weekly podcast "Do Not Disturb." At Theatrely, I co-hosted a weekly video podcast discussing industry news.

I’m set to graduate from Boston University College of Communication in May 2026. At BU, I’ve been the social media manager on the biggest-budget thesis film in BU history ("Lola"), work as Shannon Dooling’s teachers’ assistant for the Podcasting course, and am a College of Communication Ambassador. I’ve has completed coursework in design, advertising, arts administration, and journalism.

When I graduate, I plan to return to New York City. I’m looking for an entry-level role where I can put any or all of my skills to use!

In my free time, I love to watch SNL with my best friend, root for the New York Knicks, and see as much live theatre as humanly possible (please don’t ask me for exact numbers; I get enough of that from my professors).

To get in touch: reach out to emily.wyrwa@gmail.com